The Brief

I had a masterclass in typography with my tutor Anthony Head. During this masterclass we had to come up with a corporate identity that included not only the logo but also all the style sheets, colour scheme and complete visual package. Obviously there was not enough time in the day to complete this task in full, but I was really inspired by the project and so I wish to take it further. I want to create a visual identity for the university to create masterclasses for typography, but also for specialist skills such as photography or screen printing. Ultimately, the style sheets and consistent corporate identity that I will create will be able to be used by another designer to put the information documents or posters or whatever method they choose to convey the masterclass information in a visually consistent and styalised manor. I will have specific pantones chosen for the colour scheme of the identity and create systems for the photography and text placement on all documents. My main focus initially will be upon the typography masterclass. I think it is really useful to have an identity focusing on typography for a typography masterclass, the document will be for designers and so I can be more experimental in my approach to the typography and layout. I want to create some sort of visual pun or a play on typographic structure and the grid. SO, my research is going to start with looking at the grid system. I want to learn all of the applications for creating the grid. I also want to learn how you can break the grid aesthetically. Also, I want to research corporate identity and the most successful corporate identity projects.